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08.20.03

You Must Remember This (Bitch)

It looks like we have a "Play it again, Sam" for the Aughts, and it's "This is how we do it in the O.C., bitch." It's derived from the pilot episode of The O.C., Fox's missable but watchable new prime-time soap, and already people are understandably spreading and spoofing the line's multifaceted delights.

But like Bogey's famously unuttered request, the new catchphrase is being immortalized incorrectly. The real line was: "Welcome to the O.C., bitch. This is how it's done in Orange County." Why not say it right? It's still as full of fun as Peter Gallagher's eyebrows.

Whatever you do, don't get the two misremembered lines mixed up, or you'll wind up saying something really ridiculous like "Play it again, bitch. This is how we do it in the C.B."

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Hidden Deadly Productions makes short films, including CrossWalk (2003) and The Point of Boxes (coming in 2006?).
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Pictured: Rubble from the destruction of the Central Freeway, San Francisco, April 2003. Photos by the author.
Pictured: Views from San Francisco Bay, July 2003. Photos by the author.
Pictured: Videogames projected onto a wall from an Atari 2600, July 2003. Photos by the author.
Pictured: Ranch near Hollister, New Year's Day 2003. Photos by the author.
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