'Bred Crumbs
08.22.02
The folks at Sure Fit slipcovers are marketing geniuses.
First, they command your attention with a TV commercial that daringly proclaims:
"Forget everything you thought you knew about slipcovers."
Then, when you are cowed to the website by this shocking pronouncement that has laid bare your ignorance regarding slipcovers, they seduce your softer side with a different slogan in loving script:
Fall in love with your furniture again.
And then, the final hook: you get to vote in the Ugliest Couch in America contest. As you'll see, it is a scary, difficult decision.
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In the window of a flat on Harrison, these words were carefully hand-drawn in large letters:
J.B. YOU ASSHOLE
I MISS YOU!
Driving by that was one of those times I wished I had some sort of device that you could point at something and learn what the hell the story behind it is.
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I must once again refer to San Francisco Chronicle columnist Mark Morford, who has written wonderfully about why Middle Americans hate San Francisco, and why they can get over it.
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